All aspect of packaging can help your product survive and thrive in the modern tobacco marketplace. We take a closer look at two aspects in particular: world-wide packaging leader Bobst details their new system for using embossing and texture to add a new consumer experience to your product, and industry leader Payne has made a name on innovative use of tear tape for marketing and security. In today's environment, if you're resting on your packaging lau-rals, you are already behind the curve.
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