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Web 2.0 Tools for Customer Communication

机译:用于客户交流的Web 2.0工具

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摘要

The author is Director of Communications, American Association of State Highway and Transportation Officials, Washington, D.C., and former Director of Communications, Washington State Department of Transportation. A storm locked down most of western Washington state in November 2006. To make it easier for the public to vent its frustration about the frozen highways and stranded vehicles, the Communications Office of the Washington State Department of Transportation (DOT) recommended launching a simple web log, or blog, which could be built in a few minutes at Blogspot.com. The first post was an apology and explanation from the state's then-Secretary of Transportation Douglas B. MacDonald, who encouraged the public to share its thoughts on the agency's performance. The response was amazing. Nearly 80 comments were posted to the site in 48 hours. Although the initial comments were critical of Washington State DOT's performance during the storm, a surprisingly large number of posts defended the agency.
机译:作者是华盛顿特区美国国家公路和交通运输官员协会通讯主任以及华盛顿州交通运输部前通讯主任。 2006年11月,一场风暴席卷了华盛顿州西部大部分地区。为了使公众更容易摆脱冻结的高速公路和搁浅的车辆的困扰,华盛顿州运输部(DOT)的通讯办公室建议启动一个简单的网站日志或博客,可以在几分钟内在Blogspot.com中建立。第一篇文章是该州当时的运输部长道格拉斯·麦克唐纳(Douglas B. MacDonald)的道歉和解释,他鼓励公众分享其对该机构绩效的看法。响应是惊人的。在48小时内,将近80条评论发布到该网站。尽管最初的评论批评了华盛顿州交通运输部在暴风雨中的表现,但令人惊讶的是,有大量职位为该机构辩护。

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  • 来源
    《TR news》 |2010年第271期|p.18-22|共5页
  • 作者

    LLOYD D.BROWN;

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