Planning the Road Ahead With Market Research

Katherine F. Turnbull

首页> 外文期刊>TR news >Planning the Road Ahead With Market Research

【24h】

Planning the Road Ahead With Market Research

机译：通过市场研究规划未来之路

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Market research is spreading among state depart-ments of transportation (DOTs), transit agencies, and other public organizations-but not to sell transportation services in the same way as movies, soft drinks, or fast food. Agencies are employing market research techniques to understand public perceptions of products and services, to enhance performance monitoring and accountability, and to match services with available resources. Transportation agencies are tracking public satisfaction, developing long-range plans, forecasting travel patterns, and analyzing alternative improvements through market research. These efforts are helping agencies to focus on key services, to reduce costs, and to plan investments. As Karla Rains, Director of Market Research at Minnesota DOT, has noted, "Market research has become a key element of our business philosophy."

机译：市场研究正在州交通运输部（DOT），公交机构和其他公共组织中扩展，但不能以与电影，软饮料或快餐相同的方式出售运输服务。代理商正在采用市场研究技术来了解公众对产品和服务的看法，以增强绩效监控和问责制，并使服务与可用资源匹配。运输机构正在跟踪公众满意度，制定长期计划，预测出行方式，并通过市场研究分析替代性改进措施。这些努力正在帮助机构专注于关键服务，降低成本和计划投资。正如明尼苏达州交通部市场研究总监Karla Rains指出的那样，“市场研究已成为我们经营理念的关键要素。”

著录项

来源
《TR news》 |2004年第230期|p.10-16|共7页
作者
Katherine F. Turnbull;
展开▼
作者单位

Texas Transportation Institute, Texas A&M System, College Station;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类公路运输;
关键词

相似文献

外文文献
中文文献
专利

1. In response to current challenging conditions in the commercial aircraft market, Boeing [BA]on Thursday said it will offer a voluntary layoff (VLO) plan to eligible employees to minimize theneed for additional workforce actions.The company also believes the ongoing hit to its industry from the COVID-19 pandemic meansthere will be a challenging road ahead for aerospace companies. [J] . Cal Biesecker Defense Daily . 2020,第Apra3期

机译：波音公司周四表示，为应对商用飞机市场当前的严峻形势，它将向符合条件的员工提供自愿裁员（VLO）计划，以最大程度地减少采取额外劳动力行动的需求。该公司还认为，波音对其行业的持续打击从COVID-19大流行开始，这意味着航空航天公司将面临艰巨的挑战。
2. Biden Administration Plans to Move Ahead on Space Rules of the Road [J] . Frank Wolfe Defense Daily . 2021,第Feba4期

机译：拜登行政计划计划在路太规则上提前发展
3. EPA Plan for Top Environmental Equity Job Faces Long Road Ahead [J] . Dean Scott Environment reporter . 2021,第Jula期

机译：EPA计划顶级环境股权工作面临前方漫长的道路
4. Port of San Diego Climate Mitigation and Adaptation Plan (Climate Plan) and the Road Ahead [C] . Cody Hooven, Douglas D. Daugherty, Laura Moran, Climate Change Conference 2013: Impacts, Policy and Regulation . 2013

机译：圣地亚哥港口气候缓解与适应计划（气候计划）和未来之路
5. The road ahead: Creating a cultural resource inventory plan for the Kanab Field Office routes. [D] . Lundell, Michael Jared. 2012

机译：未来之路：为Kanab总部办公室路线创建文化资源清点计划。
6. Concise Review: The High Cost of High Tech Medicine: Planning Ahead for Market Access [O] . Dawn Driscoll, Stephanie Farnia, Panos Kefalas, 2017

机译：简要评论：高科技医学的高成本：提前计划进入市场
7. LIVESTOCK SECTORS IN THE ECONOMIES OF EASTERN EUROPE AND THE FORMER SOVIET UNION; TRANSITION FROM PLAN TO MARKET AND THE ROAD AHEAD [O] . Bjornlund Britta, Cochrane Nancy J., Haley Mildred M., 100

机译：欧洲东部经济体和苏联联盟的畜牧业;从计划转向市场和前方的道路
8. Refocusing Agricultural and Rural Development Policies in Ukraine: Action Plan for the Road Ahead [R] . Meyers, W. H., Demyanenko, S. I., Johnson, T. G., 2005

机译：重新关注乌克兰的农业和农村发展政策：前进道路的行动计划

Planning the Road Ahead With Market Research

摘要

著录项

相似文献

相关主题

期刊订阅