BRANDING ISLAND RED CAFE

JASON ONG KHEE LYE

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BRANDING ISLAND RED CAFE

机译：品牌岛红咖啡馆

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Island red cafe (IRC) started as a small coffee shop on 15 October 2007 at Pandan Indah in Kuala Lumpur, the capital of Malaysia. The company was recently taken over by a young and dedicated professional management team, Managing Director, Mr Philip Ong Tong Swan and his brother Mr Peter Ong Kean Swan, Executive Director. With their backgrounds in Multi-Level Business (MLB) they recognised that utilisation of this model could expand the company's growth in the Cafe Franchise arena.

机译：岛红色咖啡馆（IRC）于2007年10月15日在马来西亚首都吉隆坡的Pandan Indah成立，当时是一家小型咖啡店。该公司最近由一支年轻而敬业的专业管理团队接任，该董事总经理是执行董事Philip Ong Tong Swan先生及其兄弟Peter Ong Kean Swan先生。凭借其在多层次业务（MLB）中的背景，他们认识到使用此模型可以扩大公司在Cafe Franchise领域的增长。

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《Transport management》 |2009年第1期|23-24|共2页
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JASON ONG KHEE LYE;
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BRANDING ISLAND RED CAFE

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