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A choice model of airline passengers' spending behaviour in the airport terminal

机译:机场航站楼航空旅客消费行为的选择模型

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摘要

This study examines the influence of passengers' travel-related factors, their intention to shop and the impact of socio-economic factors on their consumption behaviours while at the airport terminal. Three categories of consumption model - shopping, dining and airport entertainment - are developed to analyse different consumption behaviours. The results show that free time is the main factor that influences passengers to choose entertainment while waiting at the terminal, and the use of airline lounges has a negative influence on the extent of engagement in all three types of passenger consumption behaviour, especially dining. Furthermore, passengers' dining expenditure has a positive effect on the extent of engagement in entertainment, but a negative influence on the extent of engagement in airport shopping. Passengers' preferences of airport shopping area after they have cleared security is positively associated with the extent of engagement in both shopping and entertainment but negatively associated with the extent of engagement in dining activities.
机译:这项研究研究了旅客旅行相关因素的影响,他们购物的意愿以及社会经济因素对他们在机场航站楼消费行为的影响。开发了三类消费模型-购物,餐饮和机场娱乐-分析不同的消费行为。结果表明,空闲时间是影响旅客在候机楼等候时选择娱乐的主要因素,而航空公司休息室的使用对所有三种旅客消费行为(尤其是餐饮)的参与程度具有负面影响。此外,旅客的餐饮支出对娱乐活动的参与程度有积极影响,但对机场购物的参与程度有不利影响。旅客在通过安全检查后对机场购物区的偏好与购物和娱乐活动的参与程度呈正相关,而与就餐活动的参与程度则呈负相关。

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