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Who will be the early adopters of automated vehicles? Insights from a survey of electric vehicle owners in the United States

机译：谁将是自动驾驶汽车的最早采用者？来自美国电动车车主调查的见解

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摘要

Most major automakers are developing vehicles with some level of automated driving capability. These vehicles range from those with adaptive cruise control to full driverless vehicles. These vehicles are collectively referred to as automated vehicles. The adoption of automated vehicles by consumers is not well understood. It is likely that the first buyers will be typical early adopters i.e. consumers who have different lifestyles, attitudes, and socio-demographic profiles compared to the general population. Using a questionnaire survey of 2715 consumers in 36 states in the USA, we investigate the attitudes of early adopters of one automotive technology: plug-in electric vehicles (PEVs). This sample was selected so that the perceptions and purchase intentions of early adopters could be investigated. This is opposed to assessing the attitudes of the public who are unlikely to be knowledgeable about automated vehicles and unable to accurately assess the vehicles and estimate their own purchase intentions. This study finds that PEV early adopters have positive perceptions of automated vehicles. However, being a PEV adopter does not necessarily lead to interest in purchasing an automated vehicle. PEV adopters are clustered into 5 different groups with differing levels of interest in automated vehicles (from "Pioneers" to "Laggards"). The results suggest that automated vehicles are likely to be purchased by a small group of pioneering consumers. These "Pioneers" are likely to be high income consumers, with good knowledge and positive perceptions of the automated vehicles (on safety, comfort, and purchase price), and positive attitudes towards technology in general.
机译：大多数主要的汽车制造商都在开发具有一定水平的自动驾驶能力的车辆。这些车辆的范围从具有自适应巡航控制的车辆到完全无人驾驶的车辆。这些车辆统称为自动车辆。消费者对自动驾驶汽车的采用尚不十分了解。首次购买者很可能是典型的早期采用者，即与一般人群相比具有不同生活方式，态度和社会人口统计学特征的消费者。通过对美国36个州的2715名消费者进行的问卷调查，我们调查了一种汽车技术的早期采用者的态度：插电式电动汽车（PEV）。选择该样本是为了可以调查早期采用者的看法和购买意图。这与评估公众的态度相反，他们不太可能对自动驾驶汽车有所了解，也无法准确地评估汽车并估计自己的购买意图。这项研究发现，电动汽车的早期采用者对自动驾驶汽车有积极的看法。但是，成为PEV的采用者并不一定会引起购买自动驾驶汽车的兴趣。 PEV的采用者分为5个不同的组，它们对自动驾驶汽车的兴趣程度不同（从“先驱者”到“落后者”）。结果表明，一小批开创性消费者可能会购买自动驾驶汽车。这些“先驱者”可能是高收入消费者，他们对自动驾驶汽车具有良好的知识和积极的看法（在安全性，舒适性和购买价格上），并且对技术普遍持积极态度。

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  • 来源
    《Transportation Research》 |2019年第6期|248-264|共17页
  • 作者

    Hardman Scott; Berliner Rosaria; Tal Gil;

  • 作者单位

    Univ Calif Davis, Plug In Hybrid & Elect Vehicle Res Ctr, 1605 Tilia St, Davis, CA 95616 USA;

    Univ Calif Davis, Plug In Hybrid & Elect Vehicle Res Ctr, 1605 Tilia St, Davis, CA 95616 USA;

    Univ Calif Davis, Plug In Hybrid & Elect Vehicle Res Ctr, 1605 Tilia St, Davis, CA 95616 USA;

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