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首页> 外文期刊>Transportation Research >Sharing is caring: How non-financial incentives drive sustainable e-commerce delivery
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Sharing is caring: How non-financial incentives drive sustainable e-commerce delivery

机译：分享是关怀：非金融激励如何推动可持续的电子商务交付

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As more and more people are buying more and more items online, limiting the ecological footprint of e-commerce deliveries is pressing. Research suggests several initiatives for retailers and logistics service providers to take, but consumer-involvement is key. This research investigates how to encourage consumers? sustainable decision-making in the web-shop?s check-out page by using non-financial incentives only. To this end, we carry out an online experiment among Belgian consumers to assess and compare the impact of four incentives: (1) information, (2) options order, (3) social media share and (4) social norm. The experiment demonstrates that providing information on the ecological footprint of delivery options is the most decisive incentive. The impact of social media shares and social norms are positive, while reversing the order of delivery options has limited effects. This research highlights the potential of consumer behaviour in enhancing sustainability and encourages further exploration of this topic.
机译：随着越来越多的人在线购买越来越多的物品，限制了电子商务交付的生态足迹正在按下。研究表明，零售商和物流服务提供商采取了几项举措，但消费者参与是关键。这项研究调查了如何鼓励消费者？仅使用非财务激励措施的网络商店的可持续决策。为此，我们在比利时消费者中进行了在线实验，以评估和比较四种激励措施的影响：（1）信息，（2）期权令，（3）社会媒体份额和（4）社会常规。实验表明，提供有关交付选项的生态足迹的信息是最果断的激励。社交媒体股和社会规范的影响是积极的，同时逆转交付阶段的秩序有限。本研究突出了消费者行为在加强可持续性方面的潜力，并鼓励进一步探索这一主题。

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