首页> 外文期刊>Transportation Research >An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice
【24h】

An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice

机译:行为和心理消费者特征对汽车偏好的影响的实证研究:汽车类型选择的集成模型

获取原文
获取原文并翻译 | 示例
           

摘要

Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models of vehicle type choice in the literature have so far considered objective measures as determinants of vehicle type choice. The proposed choice model considers 12 car-type alternatives and is successively extended to allow for choice probability distortions resulting from individual heterogeneity across a set of 30 variables, related to objective, behavioural and psychographic consumer characteristics. The results provide clear evidence that variables such as purpose of car use, prepurchase information source used, consumer's proneness towards buying an ecological car, consumer's involvement with cars, and consumer's attachment to cars, significantly affect car type choice. The results yield important implications for manufacturers, transportation planners and researchers.
机译:基于对1622名消费者进行的大规模调查研究收集的数据,本论文开发了一种分类,补偿性选择模型,以共同检验未充分考虑的因素对消费者汽车类型选择行为的影响。迄今为止,文献中所有现有的车辆类型选择的计量经济学预测模型都已将客观测量视为车辆类型选择的决定因素。提出的选择模型考虑了12种汽车类型的选择,并进行了逐步扩展,以考虑到30种变量的个体异质性导致的选择概率失真,这些变量与目标,行为和心理消费者特征有关。结果提供了明确的证据,表明诸如使用汽车的目的,使用的预购信息源,消费者购买生态汽车的倾向,消费者对汽车的参与以及消费者对汽车的依恋等变量会显着影响汽车的类型选择。结果对制造商,运输计划者和研究人员产生重要影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号