Environmental performance and firm strategies in the dutch automotive sector

A. van der Vooren; F. Alkemade; M.P. Hekkert

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Environmental performance and firm strategies in the dutch automotive sector

机译：荷兰汽车行业的环境绩效和坚定战略

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This paper explores how automotive firms positioned their portfolio since the introduction of energy labels for cars. Using data on product characteristics of automobiles offered on the Dutch market over the period 2001-2010, we analyse how car manufacturers' product portfolios have changed. Portfolio changes by the top 15 car manufacturers in the Netherlands are analysed. Though the analysis shows that manufacturers move in a similar direction towards a portfolio with cleaner vehicles, the different manufacturers have chosen very different portfolio management strategies. In particular the manufacturers that followed a portfolio strategy of relatively large propulsion efficiency improvements without large weight changes increased their sales numbers compared to other car manufacturers. Manufacturers lagging behind with CO_2 emission reduction performed weak in terms of sales.

机译：本文探讨了自引入汽车能源标签以来汽车公司如何定位其产品组合。使用2001-2010年间在荷兰市场上提供的汽车产品特性数据，我们分析了汽车制造商的产品组合如何变化。分析了荷兰排名前15位的汽车制造商的产品组合变化。尽管分析表明制造商朝着使用清洁车辆的投资组合迈向相似的方向，但不同的制造商选择了截然不同的投资组合管理策略。与其他汽车制造商相比，那些遵循相对较大的推进效率改进而不改变重量的组合策略的制造商尤其增加了他们的销售数量。在CO_2减排方面落后的制造商在销售方面表现不佳。

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来源
《Transportation Research》 |2013年第8期|111-126|共16页
作者
A. van der Vooren; F. Alkemade; M.P. Hekkert;
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作者单位

Innovation Studies, Copernicus Institute of Sustainable Development, Utrecht University, P.O. Box 80115, 3508TC Utrecht, The Netherlands;

Innovation Studies, Copernicus Institute of Sustainable Development, Utrecht University, P.O. Box 80115, 3508TC Utrecht, The Netherlands;

Innovation Studies, Copernicus Institute of Sustainable Development, Utrecht University, P.O. Box 80115, 3508TC Utrecht, The Netherlands;

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原文格式 PDF
正文语种 eng
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关键词
CO_2 emission reduction; Eco labels; Eco-innovation; Energy labels; Innovation; Market positioning;

机译：减少CO_2排放;生态标签;生态创新;能源标签;革新;市场定位;

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5. The search for competitive advantage through simultaneous execution of cost leadership and differentiation strategies: An investigation into the impact of multiple strategies on the financial performance of firms in the United States automotive component industry. [D] . Hudson, Russell Allan. 2001

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6. Intra‐Sectoral Differences in Climate Change Strategies: Evidence from the Global Automotive Industry [O] . Matthias Damert, Rupert J. Baumgartner -1

机译：气候变化战略的部门内差异：来自全球汽车行业的证据
7. Environmental performance and firm strategies in the dutch automotive sector [O] . van der Vooren, A, Alkemade, F Floortje, Hekkert, PPM Paul 2013

机译：荷兰汽车行业的环境绩效和坚定战略

Environmental performance and firm strategies in the dutch automotive sector

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