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首页> 外文期刊>Transportation Research. Part A, Policy and Practice >Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping
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Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping

机译：在线和/或实体店购物？电子购物与店内购物之间关系的结构方程模型

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Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence about the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other, and how they are influenced by such factors as attitudes, behaviour, and land use features. Questionnaire data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the centre of the Netherlands. Structural equation modelling was used to examine the variables' multiple and complex relationships. The results show that searching online positively affects the frequency of shopping trips, which in its turn positively influences buying online. An indirect positive effect of time-pressure on online buying was found and an indirect negative effect of online searching on shopping duration. These findings suggest that, for some people, e-shopping could be task-oriented (a time-saving strategy), and leisure-oriented for others. Urban residents shop online more often than suburban residents, because they tend to have a faster Internet connection. The more shopping opportunities one can reach within 10 min by bicycle, the less often one searches online.
机译：搜索产品信息和在线购买商品变得越来越受欢迎，这似乎可能会影响购物旅行。但是，关于电子购物和店内购物之间关系的经验证据很少。这项研究的目的是描述在线搜索，在线购买和非日常购物旅行的频率如何相互关联，以及它们如何受到态度，行为和土地使用特征等因素的影响。问卷调查数据来自荷兰中部四个城市（一个城市，三个郊区）的826名受访者。使用结构方程模型来检查变量的多重和复杂关系。结果表明，在线搜索会对购物旅行的频率产生积极影响，进而对在线购物产生积极影响。发现时间压力对在线购买具有间接的正面影响，而在线搜索对购物时间则具有间接的负面影响。这些发现表明，对于某些人来说，电子购物可以面向任务（一种节省时间的策略），而对于其他人则可以针对休闲。与郊区居民相比，城市居民网上购物的频率更高，因为他们倾向于更快的互联网连接。骑自行车在10分钟内到达的购物机会越多，在线搜索的机会就越少。

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