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首页> 外文期刊>Transportation research >The bicycle and the dream of a sustainable city: An explorative comparison of the image of bicycles in the mass-media and the general public
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The bicycle and the dream of a sustainable city: An explorative comparison of the image of bicycles in the mass-media and the general public

机译：自行车与可持续城市的梦想：大众媒体与大众对自行车形象的探索性比较

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This paper explores the representation of the bicycle by comparing data from various mass media sources and the general public in Italy. In study 1, a number of commercial advertisements published on paper magazines and aired by the major TV channels, as well as 405 articles published by the major online newspapers were content analysed in order to identify the main concepts and evaluations characterising the representation of bikes in the media. In study 2, 94 Rome residents were interviewed on their beliefs regarding the pros and cons of using the bike in the city and their perceived social approval. Results showed several points of overlap between the two representations, although different themes and structures emerged as well. (C) 2015 Elsevier Ltd. All rights reserved.
机译：本文通过比较来自各种大众媒体和意大利公众的数据来探索自行车的代表。在研究1中，分析了在纸质杂志上刊登并由主要电视频道播出的许多商业广告，以及在主要在线报纸上发表的405篇文章，以识别表征自行车代表的主要概念和评估。媒体。在研究2中，对94名罗马居民进行了访谈，调查了他们关于在城市中使用自行车的利弊以及获得社会认可的信念。结果显示了两种表示形式的重叠点，尽管出现了不同的主题和结构。 （C）2015 Elsevier Ltd.保留所有权利。

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