• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Transportation >Air carrier demand: An analysis of market share determinants
【24h】

Air carrier demand: An analysis of market share determinants

机译：航空承运人需求：市场份额决定因素分析

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Modeling air carrier demand is instrumental to understanding the relative importance of competitive forces that shape the airline environment and determine a carrier's market share. This paper develops a conceptual framework for analyzing carrier demand in a competitive context and applies that framework to study air carrier choice. This framework can be used by carriers to assess the market share and revenue implications of service design, pricing, marketing, and promotional strategies. We adopt an individual traveler choice approach to identify and measure the relative importance of factors which influence air travel demand. Travelers' patterns of air travel, perceptions of carrier service, frequent-flyer program membership, and carrier choice behavior are used to estimate models of individual carrier choice. These models indicate the importance of carrier presence in the origin market, carrier service in a city pair market (share of flights), carrier quality of service reflected in ratings by individual travelers, and traveler loyalty reflected in frequent-flyer program membership on carrier choice. The importance of these variables and the specific quantitative relationship estimated, can be used to estimate the market share impact of service design, pricing, marketing, and promotional changes. The empirical results of this study demonstrate the dramatic impact of frequent-flyer program participation on carrier choice for individual flights. These effects are particularly strong among the most important air carrier market, the frequent business traveler.
机译：对航空承运人需求进行建模有助于理解塑造航空公司环境并确定航空承运人市场份额的竞争力的相对重要性。本文开发了一个概念框架，用于分析竞争环境中的航空母舰需求，并将该框架应用于研究航空母舰的选择。运营商可以使用此框架来评估服务设计，定价，营销和促销策略的市场份额和收益影响。我们采用个人旅行者选择方法来识别和衡量影响航空旅行需求的因素的相对重要性。旅客的航空旅行方式，对承运人服务的理解，常旅客计划的会员资格以及承运人的选择行为被用于估计各个承运人选择的模型。这些模型表明了承运人在始发市场中的存在，在一个城市对市场中的承运人服务（航班份额），反映在各个旅客评分中的承运人服务质量以及反映在承运人选择中的常旅客计划会员资格中的旅客忠诚度的重要性。这些变量的重要性和估计的特定定量关系可用于估计服务设计，定价，营销和促销变更对市场份额的影响。这项研究的经验结果表明，常旅客计划参与对单个航班的承运人选择产生了巨大影响。这些影响在最重要的航空承运人市场（频繁出差的旅客）中尤为明显。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号