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首页> 外文期刊>Transportation >Nudging for responsible carsharing: using behavioral economics to change transportation behavior
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Nudging for responsible carsharing: using behavioral economics to change transportation behavior

机译：负责任的汽车共享：利用行为经济学改变运输行为

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摘要

Principles of behavioral economics have been used to change human behavior effectively in a variety of disciplines. For the field of transportation, however, there have only been a few cases where behavioral economics was applied to change behavior in randomized field experiments. In our current study, we aimed to increase vehicle inspection behavior among carsharing users, as an example to apply behavioral principles to transportation. Specifically, we developed a simple nudge in the form of a reminder card to visually remind users to inspect the vehicle prior to their trip. The effects of the card were tested in a randomized field experiment by observing and interviewing users of a carsharing service. We found that significantly more users inspected the vehicle in the presence of the reminder card, compared to a control group where no card was used. Over 4 weeks, the improvement in inspection behavior was constant. Critically, the inspection increased even in the absence of the reminder card in the last 2 weeks of the experiment in one of the two observation sites, revealing a persistence effect of the reminder card. The current study not only demonstrates the effectiveness of a simple reminder based on the behavioral principle of salience, but also offers the potential to apply behavioral economics to the field of transportation.
机译：行为经济学原理已被用于在各种学科中有效地改变人类行为。但是，对于运输领域，只有极少数情况下，在随机野外实验中将行为经济学应用于改变行为。在我们当前的研究中，我们旨在提高共享汽车用户的车辆检查行为，以将行为原理应用于交通运输为例。具体来说，我们以提醒卡的形式开发了一种简单的微调功能，可以在视觉上提醒用户在出行前检查车辆。通过观察和采访汽车共享服务的用户，在随机的野外实验中测试了卡的效果。我们发现，与没有使用提醒卡的对照组相比，有更多的用户在有提醒卡的情况下检查了车辆。在4周内，检查行为的改善是恒定的。至关重要的是，在最后两个星期的实验中，在两个观察点之一中，甚至在没有提醒卡的情况下，检查也有所增加，显示了提醒卡的持久性作用。当前的研究不仅证明了基于显着行为原理的简单提醒的有效性，而且还提供了将行为经济学应用于运输领域的潜力。

著录项

  • 来源
    《Transportation》 |2018年第1期|105-119|共15页
  • 作者

    Namazu Michiko; Zhao Jiaying; Dowlatabadi Hadi;

  • 作者单位

    Univ British Columbia, Inst Resources Environm & Sustainabil, 2202 Main Mall, Vancouver, BC V6T 1Z4, Canada;

    Univ British Columbia, Inst Resources Environm & Sustainabil, 2202 Main Mall, Vancouver, BC V6T 1Z4, Canada;

    Univ British Columbia, Inst Resources Environm & Sustainabil, 2202 Main Mall, Vancouver, BC V6T 1Z4, Canada;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Nudge; Reminder; Behavioral economics; Carsharing; Field experiment;

    机译：微调;提醒;行为经济学;拼车;现场实验;

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