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Understanding public transit use behavior: integration of the theory of planned behavior and the customer satisfaction theory

机译：了解公交使用行为：计划行为理论和客户满意度理论的整合

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摘要

Understanding the motivations underlying transport mode choice is of paramount importance for interventions directed towards travel behavior change. This study presents a model of a comprehensive psychological process on individual's public transit use decision-making, which is accomplished by the integration of the theory of planned behavior and the customer satisfaction theory. The empirical examination supports the validity of this integrated framework to model public transit use behavior, with a set of hypothesized cause-and-effect relationships among the concerned psychological constructs being confirmed. This model is expected to provide useful implications for transport policies in order to retain the current passengers as well as to attract new users in the future, e.g., how to satisfy passengers with their expected quality of public transit service.
机译：对于针对出行行为改变的干预措施，了解交通方式选择背后的动机至关重要。这项研究提出了一个关于个人公共交通使用决策的综合心理过程模型，该模型是通过计划行为理论和顾客满意度理论的整合来完成的。实证检验支持了该综合框架对公共交通使用行为进行建模的有效性，并证实了有关心理建构之间的一组假设因果关系。预期该模型将为运输政策提供有用的含义，以便保留当前的乘客并在将来吸引新的用户，例如，如何以其预期的公共交通服务质量满足乘客的需求。

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