Finding Your Target Market

Aaron Goldberg

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Finding Your Target Market

机译：寻找目标市场

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It seems like a lifetime, but it was only four years ago that marketers looked at the Internet and believed this new medium would be the perfect way to connect with prospects and customers. All marketing would be one-to-one. No more segments or groupings; we'd treat all customers uniquely. Too bad it hasn't really come to pass.

机译：这似乎是一辈子，但直到四年前，营销人员才开始关注互联网，并相信这种新媒体将是与潜在客户和客户建立联系的理想方式。所有营销都是一对一的。没有更多的细分或分组；我们将以独特的方式对待所有客户。太糟糕了，它还没有真正实现。

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《Upside》 |2000年第123期|p.32|共1页
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Aaron Goldberg;
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机译：确定成功的关键：找到空调市场中的热点
3. Finding an unfamiliar face in a line-up: Viewing multiple images of the target is beneficial on target-present trials but costly on target-absent trials [J] . Matthews Claire M., Mondloch Catherine J. British journal of psychology . 2018,第Pta4期

机译：在阵容中寻找一个不熟悉的面部：观看目标的多个图像对目标目前的试验有益，但昂贵的目标缺席试验
4. When Does a Drug Market Become a Drug Market? Finding the Boundaries of Illicit Event Concentrations [C] . Lallen Johnson, Jerry H. Ratcliffe Conference on crime modeling and mapping using geospatial technologies . 2013

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5. New findings in the market microstructure of over -the -counter markets [D] . Li, Dan 2007

机译：场外交易市场微观结构的新发现
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7. We develop a sequential trade model of Iceberg order execution in a limit order book. The Iceberg-trader has the freedom to expose his trading intentions or (partially) shield the true order size against other market participants. Order exposure can cause drastic market reactions (“market impact”) in the end leading to higher transaction costs. On the other hand the Iceberg trader faces a loss-in-priority when he hides his intentions, as most electronic limit order books penalize the usage of hidden liquidity. Thus the Iceberg-trader is faced with the problem to find the right trade-off. Our model provides optimal exposure strategies for Iceberg traders in limit order book markets. In particular, we provide a range of analytical statements that are in line with recent empirical findings on the determinants of trader’s exposure strategies. In this framework, we also study the market impact also market impact of limit orders. We provide optimal exposure profiles for a range of hightech stocks from the US SP500 and how they scale with the state-of-the-book. We finally test the Iceberg’s performance against the limit orders and find that Iceberg orders can significantly enhance trade performance by up to 60. [O] . Gökhan Cebiro˜glu, Ulrich Horst 100

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Finding Your Target Market

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