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User Attitudes Regarding a User-Adaptive eCommerce Web Site

机译：用户对自适应电子商务网站的态度

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摘要

Despite an abundance of recommendations by researchers and more recently by commercial enterprises for adaptive interaction techniques and technologies, there exists little experimental validation of the value of such approaches to users. We have conducted user studies focussed on the perceived value of a variety of personalization features for an eCommerce Web site for computing machinery sales and support. Our study results have implications for the design of user-adaptive applications. Interesting findings include unenthusiastic user attitudes toward system attempts to infer user needs, goals, or interests and to thereby provide user-specific adaptive content. Users also expressed equivocal opinions of collaborative filtering for the specific eCommerce scenarios we studied; thus personalization features popular in one eCommerce environment may not be effective or useful for other eCommerce domains. Users expressed their strong desire to have full and explicit control of data and interaction. Lastly, users want readily to be able to make sense of site behavior, that is, to understand a site's rationale for displaying particular content.
机译：尽管研究人员提出了很多建议，最近商业企业也提出了大量关于适应性交互技术的建议，但是很少有实验证明这种方法对用户具有价值。我们进行了用户研究，重点研究了用于计算机销售和支持的电子商务网站的各种个性化功能的感知价值。我们的研究结果对用户自适应应用程序的设计有影响。有趣的发现包括用户对系统尝试的不热情态度，这些系统推断用户需求，目标或兴趣，从而提供用户特定的自适应内容。用户还针对我们研究的特定电子商务场景表达了对协同过滤的模棱两可的看法；因此，在一个电子商务环境中流行的个性化功能对于其他电子商务域可能无效或无用。用户表达了对数据和交互进行完全而明确的控制的强烈愿望。最后，用户希望能够轻松理解站点行为，即了解站点显示特定内容的原理。

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