Rotorcraft manufacturers are facing a market that, in many ways, is at a crossroads.The future prospects of each manufacturer will depend on how well that company responds to the changing conditions in the marketplace. At the same time, competition for sales is sure to intensify. In such an environment, decisions about research and development, product line composition, and sales and marketing become critical. In order to address these challenges, each of the major rotorcraft OEMs is pursuing a corporate strategy tailored to the particular circumstances in which it finds itself, as well as its own unique vision of the current and future market.
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