The male movement: It's about time

Colleen M. Zammer; Jordie Shaffer

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The male movement: It's about time

机译：男性运动：时间到了

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Science recognizes that men - like women - have unique nutritional needs, but do food manufacturers? Take a stroll down your local supermarket aisle. To the left, there's General Mills's Athena cereal and, just below it, Quaker Oats' Nutrition for Women oatmeal. Further down and to the right is Femme Vitale, a new fortified fruit juice, and around the corner, right beside check out, is Luna Glow, the low-carb vitamin bar for women. And for men there is...not alot. Considering that women do the majority of grocery shopping for households and typically are more concerned about health and wellness than men, it's understandable that food manufacturers target them more aggressively with gender-centric foods. Question is, can manufacturers also create foods that satisfy males while addressing their unique health needs?

机译：科学认识到，男人（如女人）具有独特的营养需求，但是食品制造商呢？沿着您当地的超市过道漫步。左侧是General Mills的Athena谷物，而在其下方是Quaker Oats的Nutrition for Women燕麦片。再往右下方是一种新的强化果汁Femme Vitale，在收银台旁边的拐角处是Luna Glow，这是一种用于女性的低碳水化合物维生素棒。对于男人来说……没有很多。考虑到妇女在家庭中的杂货店购物中占多数，并且通常比男人更关心健康，因此食品制造商更积极地针对女性提供以性别为中心的食品是可以理解的。问题是，制造商还能在满足男性独特健康需求的同时创造出满足男性需求的食品吗？

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《Wellness Foods》 |2004年第1期|p.20-2224-25|共5页
作者
Colleen M. Zammer; Jordie Shaffer;
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Food & Beverage Technology, TIAX LLC;

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正文语种 eng
中图分类食品工业;
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The male movement: It's about time

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