A Rose by Any Other Name

David L. OiLaura

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A Rose by Any Other Name

机译：其他名字的玫瑰

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The organization that publishes this journal has invested in the updating and unification of it branding. A new brandmark has been developed and it's use and dissemination was begun on 1 May. Brandmark. I used to think such a thing was called a "logo". But the last time I used that word in polite company my choice of vocabulary was greeted with that sad headshaking reserved for slightly addled but much loved elderly relatives. The new brandmark of the Illuminating Engineering Society of North America is:This new mark of our organization is accompanied by something called a positioning statement, designed to encapsulate the organization's purpose, intent, work-at-hand, and it's style of communication. Our positioning statement is: "setting standards for the design of lighting and lighted environments and preparing it's professionals for the future."

机译：出版该期刊的组织已投资于其品牌的更新和统一。已经开发了一个新的商标，并于5月1日开始使用和传播。品牌商标。我曾经以为这样的事情被称为“徽标”。但是上一次我在礼貌的公司中使用这个词时，我为词汇选择所打招呼的是，那悲伤的摇头留给了略带疲倦但备受爱戴的老年亲戚。北美照明工程学会的新商标是：我们组织的新商标带有定位声明，旨在封装该组织的目的，意图，工作和沟通方式。我们的定位声明是：“制定照明和照明环境设计标准，并为未来的专业人员做好准备。”

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《Leukos》 |2008年第4期|204-205|共2页
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David L. OiLaura;
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机译：玫瑰，玫瑰，玫瑰：选择Holdy玫瑰花的特殊清单和适用于外门开花和强迫的其他精美专业，所有，'94和Spring，'95，交付/

A Rose by Any Other Name

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