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Determinants of technology-based product adoption by consumers

机译：消费者采用技术产品的决定因素

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摘要

The climate change situation is alarming due to both industrial and domestic consumption patterns and a positive change in consumer preference for more energy-efficient household appliances is crucial to address this challenge. This study attempts to ascertain the determinants of technology-based household product adoption by consumers. The data collected has been analysed empirically to identify the significance of various factors while making a purchase decision. The study finds out the major factors towards adoption of technology-based household products by the consumers. This study of consumer behaviour has been carried out with medium-range investment products that are technology-based. The study will provide significant insight to various stakeholders associated with technology-based household products; these include manufacturers, marketing communities, environmental professionals and associated researchers. The output model will be useful for the government in formulating any forward-looking strategy towards reduction of household GHG emission for climate proactivity. The study findings are supported by adequate empirical evidence.
机译：由于工业和家庭消费模式的变化，气候变化形势令人震惊，消费者对更节能的家用电器的喜好发生积极变化对于应对这一挑战至关重要。这项研究试图确定消费者采用基于技术的家用产品的决定因素。已对收集到的数据进行了经验分析，以确定在做出购买决定时各种因素的重要性。该研究发现了消费者采用基于技术的家用产品的主要因素。对消费者行为的研究已使用基于技术的中档投资产品进行。该研究将为与基于技术的家用产品相关的各种利益相关者提供重要见解；其中包括制造商，营销社区，环境专业人员和相关研究人员。该输出模型对于政府制定任何前瞻性战略以减少家庭温室气体排放以促进气候活动将是有用的。研究结果得到足够的经验证据的支持。

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