EU expansion offers opportunities and challenges

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EU expansion offers opportunities and challenges

机译：欧盟扩张带来机遇与挑战

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The expansion of the European Union (EU) eastwards has been welcomed by most industries, and the tobacco market is no exception, although the EU enlargement has also created a series of problems for the industry to manage. The accession of Bulgaria to the EU club in 2007 brought a significant tobacco industry player into the fold. The smoking prevalence in Bulgaria is high, about 50% of the adult population according to 2005 figures, and smokers in Bulgaria tend to smoke, on average, more than 20 cigarettes a day, making them one of the most prolific smoking groups in Europe. Bulgaria also ranks first in the EU by the percentage of total agricultural land devoted to growing tobacco.

机译：欧盟（EU）向东的扩张受到了大多数行业的欢迎，烟草市场也不例外，尽管欧盟的扩张也给该行业带来了一系列管理上的问题。保加利亚于2007年加入欧盟俱乐部，这使烟草业成为重要参与者。保加利亚的吸烟率很高，根据2005年的数据，约占成年人口的50％，保加利亚的吸烟者平均每天平均抽烟20支以上，使其成为欧洲最多产的吸烟群体之一。保加利亚在用于种植烟草的农业总土地中所占的比例也位居欧盟第一。

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《World Tobacco》 |2008年第223期|p.17-18|共2页
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