More at stake than brand security

Michael McKay

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More at stake than brand security

机译：比品牌安全更重要

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For tobacco manufacturers, the need to take product-security issues seriously is no longer driven only by concerns about losses to brand reputations and balance sheets. As MICHAEL McKAY describes here, some of the profits and taxes ceded to smugglers and counterfeiters could wind up in the hands of terrorists.

机译：对于烟草制造商来说，认真对待产品安全问题的需求不再仅仅因为对品牌声誉和资产负债表损失的担忧而驱使。正如迈克尔·麦凯（MICHAEL McKAY）在这里描述的那样，割让给走私者和假冒者的某些利润和税款可能会落入恐怖分子的手中。

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来源
《World Tobacco》 |2004年第200期|p.31-3234|共3页
作者
Michael McKay;
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作者单位

Switzerland;

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原文格式 PDF
正文语种 eng
中图分类烟草工业;
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More at stake than brand security

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