One could have had that impression when visiting the press conferences during this year's K show in Dusseldorf. There was hardly a single company that did not identify today's or tomorrow's megatrend whilst also feeling well prepared to face these challenges.Whether the megatrend is saving resources, energy efficiency, mobility, urbanisation or an ageing society, from my point of view, these are only symptoms for the one and only megatrend that is the population explosion of the species Homo sapiens.
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