The proven, often unconscious, influence of small gifts

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The proven, often unconscious, influence of small gifts

机译：事实证明，小礼物的影响通常是无意识的

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Many studies have shown that even small gifts influence the recipient. Gifts work as a marketing tool by exploiting psychological and social responses that have been well described by the social sciences. Social science explains why, coun-terintuitively, a small gift has the potential to influence the recipient more than a large one, specifically because the recipient is unaware of its influence.

机译：许多研究表明，即使很小的礼物也会影响接收者。礼物通过利用社会科学已经充分描述的心理和社会反应来作为营销工具。社会科学解释了为什么，从直觉上讲，小礼物比大礼物有更大的影响接收者的潜力，特别是因为接收者不知道它的影响。

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《Prescrire international》 |2011年第122期|共3页
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正文语种 eng
中图分类药学;
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机译：事实证明，小礼物的影响通常是无意识的
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4. Detection of Influence of Stimuli or Sevices on the Physical Condition and Satisfaction with Unconscious Response Reflecting Activities of Autonomic Nervous System [C] . H. Okawai, S. Ichisawa, K. Numata 5th Kuala Lumpur international conference on biomedical engineering 2011 . 2011

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The proven, often unconscious, influence of small gifts

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