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首页> 外文期刊>Preventive Medicine: An International Journal Devoted to Practice and Theory >Mass media, secular trends, and the future of cardiovascular disease health promotion: an interpretive analysis.
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Mass media, secular trends, and the future of cardiovascular disease health promotion: an interpretive analysis.

机译：大众媒体，长期趋势和心血管疾病健康促进的未来：解释性分析。

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摘要

Mass media roles in promoting cardiovascular health in the context of lessons learned from major U.S. community studies, changing media technology, and emergent models of media-community partnerships are discussed. Three principal issues are explored: (1) implications of the current expansion, convergence, and harmonization of mass media technology;(2) recent trends in media coverage of heart disease and population practices; and (3) implications for the future relationship between the media and public health in cardiovascular health promotion. It is concluded that classic campaign models focusing on individual-level change have evolved to recognize environmental-level influences on behavior. Emergent public health campaign models have moved toward "agenda-building," in which the focus is on a more unified approach to influencing public and community agendas for social, behavioral, and policy change. Recent developments among the commercial mass media may offer new opportunities for public health partnerships to promote cardiovascular health.
机译：讨论了从美国主要社区研究，不断变化的媒体技术以及新兴的媒体社区合作模式中汲取的教训中，大众媒体在促进心血管健康中的作用。探讨了三个主要问题：（1）大众传媒技术的当前扩展，融合和协调的影响;（2）媒体报道心脏病和人口实践的最新趋势; （3）促进心血管健康对媒体与公共卫生之间未来关系的影响。结论是，关注个人水平变化的经典运动模型已经演变为认识到环境水平对行为的影响。新兴的公共卫生运动模式已转向“议程建设”，其中的重点是对社会，行为和政策变化影响公共和社区议程的更加统一的方法。商业大众媒体的最新发展可能为公共卫生伙伴关系提供新的机会，以促进心血管健康。

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