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首页> 外文期刊>Preventive Medicine: An International Journal Devoted to Practice and Theory >Financial versus health motivation to quit smoking: A randomized field study
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Financial versus health motivation to quit smoking: A randomized field study

机译：戒烟的经济动机与健康动机：一项随机实地研究

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Objective. Smoking is the most preventable cause of death, thus justifying efforts to effectively motivate quitting. We compared the effectiveness of financial versus health messages to motivate smoking cessation. Low-income individuals disproportionately smoke and, given their greater income constraints, we hypothesized that making financial costs of smoking more salient would encourage more smokers to try quitting. Further, we predicted that financial messages would be stronger in financial settings where pecuniary constraints are most salientMethods. We conducted a field study in low-income areas of New Haven, Connecticut using brochures with separate health vs. financial messages to motivate smoking cessation. Displays were rotated among community settings-check-cashing, health clinics, and grocery stores. We randomized brochure displays with gain-framed cessation messages across locations.Results. Our predictions were confirmed. Financial messages attracted significantly more attention than health messages, especially in financial settings.Conclusions. These findings suggest that greater emphasis on the financial gains to quitting and use of financial settings to provide cessation messages may be more effective in motivating quitting. Importantly, use of financial settings could open new, non-medical venues for encouraging cessation. Encouraging quitting could improve health, enhance spending power of low-income smokers, and reduce health disparities in both health and purchasing power.
机译：目的。吸烟是最可预防的死亡原因，因此有理由为有效地鼓励戒烟做出努力。我们比较了财务信息和健康信息对鼓励戒烟的有效性。低收入者吸烟比例不成比例，并且鉴于他们更大的收入限制，我们假设使吸烟的财务成本更加突出会鼓励更多吸烟者尝试戒烟。此外，我们预测，在金钱约束最为突出的财务环境中，财务信息会更强。我们在康涅狄格州纽黑文的低收入地区进行了实地研究，使用手册中分别附有健康信息和财务信息，以鼓励戒烟。显示在社区设置（支票兑现），卫生诊所和杂货店之间轮流显示。我们随机分配了小册子展示，并在各个地点增加了带有限制框的停止消息。我们的预测得到证实。财务信息比健康信息吸引了更多关注，特别是在财务环境中。这些发现表明，更多地强调戒烟所带来的经济收益以及使用金融环境提供戒烟信息可能会更有效地促使人们戒烟。重要的是，使用财务设置可以为鼓励戒烟开辟新的非医疗场所。鼓励戒烟可以改善健康状况，增强低收入吸烟者的消费能力，并减少健康和购买力方面的健康差距。

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