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首页> 外文期刊>Preventive Medicine: An International Journal Devoted to Practice and Theory >The role of food culture and marketing activity in health disparities
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The role of food culture and marketing activity in health disparities

机译：饮食文化和营销活动在健康差异中的作用

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Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices are made. We build on prior research that explores the socio-cultural context in which marketing efforts are perceived and interpreted. We discuss each element of the marketing mix to highlight the complex relationship between food culture, marketing activities, and health disparities.
机译：市场营销活动引起了对肥胖症患病率以及其他可预防疾病的患病率感兴趣的学者的关注。尽管减少向种族/族裔社区销售营养不良食品的市场代表了消除健康方面种族差异的重要一步，但我们将重点放在与关键相关的问题上。营销活动，饮食文化和健康差异之间有什么关系？该评论认为，饮食文化决定了对食物的需求以及特定食物，制备方式和饮食习惯所赋予的含义，而营销活动则决定了进行食物选择的整体环境。我们以先前的研究为基础，该研究探索了感知和解释营销工作的社会文化背景。我们讨论了营销组合的每个要素，以强调饮食文化，营销活动和健康差异之间的复杂关系。

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