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The real art of strategic planning

机译:战略规划的真正艺术

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摘要

The paper provides a window on strategic planning through typical questions, such as: The four big strategic questions are (A): What is the business of the organization (Al)? What is the strategic intent (A2)? What makes the organization unique (A3)? What is important to the success of the organization (A4)? The four key tactical questions are (B): How to create value for the organization and its customers (Bl)? What are the areas of greatest opportunity (B2)? How much money does the organization want to make (B3)? What must the organization do to sustain optimal levels of performance (B4)? To sum up, the paper presents a hands-on cookbook type write-up on strategic planning for managers and others alike.
机译:本文通过一些典型问题为战略规划提供了一个窗口,例如:四个主要战略问题是(A):组织的业务是什么(Al)?战略意图(A2)是什么?是什么使组织与众不同(A3)?什么对组织的成功至关重要(A4)?四个关键战术问题是(B):如何为组织及其客户创造价值(B1)?机会最大的领域有哪些(B2)?该组织要赚多少钱(B3)?组织必须做什么才能维持最佳绩效水平(B4)?总而言之,本文为管理人员和其他人员提供了有关战略计划的动手型菜谱。

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