Resolute shifts strategy with $270 million integrated private label consumer tissue project at Calhoun mill

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Resolute shifts strategy with $270 million integrated private label consumer tissue project at Calhoun mill

机译：坚决转变战略，在卡尔霍恩工厂投资2.7亿美元整合私人标签消费用纸项目

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To offset falling demand for its paper products. Resolute Forest Products plans to enter the private-label consumer tissue business — and will spend $270 million on a 66,000 tons/yr paper machine and three converting lines at its Calhoun mill complex in Tennessee. Resolute said the Calhoun operation in the US Southeast is ideally situated to sell product to Eastern US markets. Calhoun is 775 to 800 miles from New York City and Miami, respectively, and 145 miles from Charlotte, NC. Production will target the growing market for at-home, premium private label tissue paper, including bath and towel.

机译：抵消其纸产品需求下降。 Resolute Forest Products计划进入自有品牌的消费用纸业务-并将斥资2.7亿美元在其田纳西州的Calhoun纸浆厂购买年产66,000吨的造纸机和三条转换线。 Resolute表示，在美国东南部的Calhoun业务所在地非常适合向美国东部市场销售产品。卡尔霍恩分别距纽约市和迈阿密775至800英里，距北卡罗来纳州夏洛特145英里。生产将针对不断增长的家用，自有品牌私人卫生纸，包括浴室和毛巾市场。

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《Pulp & Paper Week》 |2015年第22期|共3页
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1. Resolute shifts strategy with $270 million integrated private label consumer tissue project at Calhoun mill [J] . Pulp amp, Paper WeekPulp amp, Paper Week group Pulp & Paper Week . 2015,第22期

机译：坚决转变战略，在卡尔霍恩工厂投资2.7亿美元整合私人标签消费用纸项目
2. Resolute acquires Atlas in a 'headstart' tissue move as Calhoun project awaits [J] . Pulp amp, Paper Week group Pulp & Paper Week . 2015,第45期

机译：随着Calhoun项目的等待，Resolute以“领先”的方式收购Atlas
3. Resolute set with order for Valmet NTT Advantage for launch at Calhoun mill [J] . Pulp amp, Paper Week Group Pulp & Paper Week . 2015,第26期

机译：毅然定购Valmet NTT Advantage订单，以在Calhoun工厂启动
4. Measuring Consumer-Based Brand Equity for Private-Label Brands: Cross-Country Comparisons [C] . Girard Tulay, Paul Trapp, Ilayda ipek Summer AMA Conference . 2018

机译：衡量基于消费者的私人标签品牌品牌股权：越野比较
5. A Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct. [D] . Pasirayi, Simbarashe. 2016

机译：私人商标成功的全球视角：制造商权力，零售商战略和消费者行为的功能。
6. Payments For Opioids Shifted Substantially To Public And Private Insurers While Consumer Spending Declined 1999–2012 [O] . Chao Zhou, Curtis S. Florence, Deborah Dowell -1

机译：阿片类药物的付款大幅度转移给了公共和私人保险公司而消费者支出却在下降1999-2012年
7. Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay [O] . Nordberg Karin 2014

机译：从自有品牌中取出标签：调查自有品牌是否会影响消费者的支付意愿

Resolute shifts strategy with $270 million integrated private label consumer tissue project at Calhoun mill

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