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Four simple steps to effective marketing

机译:有效营销的四个简单步骤

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摘要

The pharmacy channel is becoming increasingly competitive and, despite genuine shortages in regional areas, most consumers have a wide range of pharmacies to visit. Consumers are also increasingly demanding and perhaps, less loyal to their regular pharmacies than in the past. They perceive little difference between the various options and are therefore easily swayed to change. From the perspective of a pharmacy, the key principles of good marketing apply. Here are four essential and easy-to-adopt steps to market your surgery effectively.
机译:药房渠道的竞争日益激烈,尽管该地区确实存在短缺,但大多数消费者仍可以光顾许多药房。消费者的需求也越来越高,也许与过去相比,他们对常规药店的忠诚度降低了。他们认为各种选择之间的差异很小,因此很容易受到影响。从药房的角度出发,适用良好营销的关键原则。这是有效推销您的手术的四个基本且易于采用的步骤。

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