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Shucking Low Prices

机译：低价出售

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Early corn marketing gives this multi-generation farm operation the edge. You certainly can't say Steve Mercer and his family drag their feet in marketing corn. To the contrary, by making high percentage sales more than a year in advance of the 2005 harvest, the Nebraska producers corn is booked at about 2.50 dollar cash - likely well above local cash bids at the local elevator. The Mercers are a three-generation farm and livestock operation. Steve and his brother Scott have followed in their fatherDick's footsteps. Sons Chad and Karl are also heavily involved in the corn and soybean farm and 3,000-head feed-yard. A marketing program thatwastes no time in securing profits helps keep the operation successful. "About % of our 3,200 crop acres are in corn, with the other quarter in soybeans" says Mercer. "We decided a few years ago that we probably did a better job of growing the crops thanmarketing them on ourown. So we started using a marketing service that showed us some historical trends. They can usually provide good pricing opportunities." The Mercers use a regional Cargill marketing program, which enables them to develop good marketing strategies without all of the emotions involved in selling commodities.
机译：早期的玉米营销使这种多代农场经营方式具有优势。您当然不能说史蒂夫·默瑟（Steve Mercer）和他的家人在销售玉米方面拖了脚。相反，内布拉斯加州生产者的玉米在2005年收成前一年多就取得了较高的销售百分比，因此预定了约2.50美元现金，可能远高于当地电梯的当地现金出价。 Mercers是一家三代农场和畜牧企业。史蒂夫（Steve）和他的兄弟斯科特（Scott）跟随父亲迪克（Dick）的脚步。乍得（Sons Chad）和卡尔（Karl）也积极参与了玉米和大豆农场以及3000头饲养场。一项不花时间在获取利润上的营销计划有助于保持运营成功。默瑟说：“在我们3200英亩的农作物中，大约有百分之一是玉米，而另外四分之一是大豆。” “几年前，我们决定种植农作物要比自己种植农作物做得更好。因此，我们开始使用一种向我们展示一些历史趋势的营销服务。它们通常可以提供良好的定价机会。” Mercers使用区域性嘉吉营销计划，这使他们能够制定出良好的营销策略，而无需花很多钱就可以出售商品。

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