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Re-framing 'binge drinking' as calculated hedonism: Empirical evidence from the UK

机译:重新定义“狂饮”为计算的享乐主义:来自英国的经验证据

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Background: Recent debates on 'binge drinking' in the UK have represented the activities of young drinkers in urban areas as a particular source of concern, as constituting a threat to law and order, a drain on public health and welfare services and as a source of risk to their own future health and well being. The discourse of moral panic around young people's 'binge drinking' has pervaded popular media, public policy and academic research, often differentiating the excesses of 'binge drinking' from 'normal' patterns of alcohol consumption, although in practice definitions of 'binge drinking' vary considerably. However, recent research in this area has drawn on the notion of 'calculated hedonism' to refer to a way of 'managing' alcohol consumption that might be viewed as excessive.Methods: The paper presents a critical analysis of contemporary discourses around 'binge drinking' in the British context, highlighting contradictory messages about responsibility and self control in relation to the recent liberalisation of licensing laws and the extensive marketing of alcohol to young people. The paper analyses marketing communications which present drinking as a crucial element in 'having fun', and as an important aspect of young people's social lives. The empirical study involves analysis of focus group discussions and individual interviews with young people aged 18-25 in three areas of Britain: a major city in the West Midlands, a seaside town in the South-West of England and a small market town also in the South-West.Results: The initial findings present the varied forms and meanings that socialising and drinking took in these young people's social lives. In particular the results illustrate the ways in which drinking is constituted and managed as a potential source of pleasure.Conclusion: The paper concludes that the term 'calculated hedonism' better describes the behaviour of the young people in this study and in particular the way they manage their pleasure around alcohol, than the emotive term 'binge drinking'.
机译:背景:英国最近有关“暴饮暴食”的辩论代表了城市地区年轻饮酒者的活动,这是特别令人关注的问题,构成对法律和秩序的威胁,是对公共卫生和福利服务的消耗,也是一种来源对自己未来的健康和福祉承担风险。关于年轻人“暴饮暴食”的道德恐慌论风已经席卷了大众媒体,公共政策和学术研究,尽管实际上在定义“暴饮暴食”时,经常将“暴饮暴食”与“正常”饮酒模式区分开来。有很大的不同。然而,最近在该领域的研究利用“计算享乐主义”的概念来指代一种“管理”酒精消费的方式,这种方式可能被认为是过度的。方法:本文对围绕“暴饮暴食”的当代论述进行了批判性分析。 ”在英国背景下,强调了与责任和自我控制有关的矛盾信息,这些信息与近期许可法的自由化以及向年轻人广泛销售酒精有关。本文分析了营销传播,这些传播将饮酒视为“玩乐”的关键要素,并作为年轻人社交生活的重要方面。实证研究包括对英国三个地区的18-25岁年轻人进行的焦点小组讨论和个人访谈的分析:西米德兰兹郡的一个主要城市,英格兰西南部的一个海边小镇以及一个位于英国西南部的小集镇。结果:最初的发现显示了社交和饮酒在这些年轻人的社交生活中的形式和意义。结论:结论是:“计算享乐主义”一词更好地描述了年轻人在这项研究中的行为,尤其是他们的行为方式。围绕酒精来管理他们的快乐,而不是情感上的“喝酒”。

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