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首页> 外文期刊>The Journal of grey system >Performance Evaluation for Casino Industry: Applying Grey Situation Decision-Making
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Performance Evaluation for Casino Industry: Applying Grey Situation Decision-Making

机译:赌场业绩效评估:应用灰色局势决策

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摘要

As the gaming industry is growing explosively and becoming daily more complex, it has long been considered important for a casino to establish a marketing competition strategy and strengthen corporate operations. The purpose of this research is building a performance evaluation model for gaming industry through quality data. Financial five-force analyses were employed to constructed performance evaluation model for casino industry. This study applies grey situation decision-making (GSDM) method to evaluate financial performance of casino industries through financial five force analyses. The research result shows the top three ranking best in terms of financial performance. Moreover; this study also analyses financial structure of casino through GSDM in New Jersey.
机译:随着游戏行业的爆炸性增长和日趋复杂,长期以来,对于赌场来说,建立市场竞争战略并加强公司运营一直很重要。这项研究的目的是通过质量数据为游戏行业建立绩效评估模型。运用财务五力分析法建立了赌场业绩效评价模型。本研究运用灰色局势决策法(GSDM)通过财务五力分析评估赌场业的财务绩效。研究结果显示,在财务绩效方面,前三名排名最高。此外;这项研究还通过新泽西州的GSDM分析了赌场的财务结构。

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