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首页> 外文期刊>The Journal of Industrial Economics >Product line rivalry and market segmentation-with an application to automobile optional engine pricing
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Product line rivalry and market segmentation-with an application to automobile optional engine pricing

机译：产品线竞争和市场细分-在汽车可选发动机定价中的应用

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摘要

This paper addresses the questions whether and when the pricing practices on base products may differ from those of premium products, sold with options or add-ons. Various alternative models are considered: a monopoly model, a model of brand rivalry with full consumer information and a model of rivalry in which consumers are only well informed about base product prices. Only the brand rivalry model with limited consumer information predicts that premium products have larger percentage markups than base products, provided that brand rivalry is sufficiently intense. Empirical evidence on base and premium product pricing in the automobile market is consistent with the limited information model and inconsistent with the other two models.
机译：本文讨论了以下问题：基本产品的定价惯例以及何时与期权或附加产品一起出售的高级产品的定价惯例可能不同。考虑了各种替代模型：垄断模型，具有完整消费者信息的品牌竞争模型和竞争模型，在竞争模型中，消费者仅了解基本产品价格。只有在消费者信息有限的品牌竞争模型中，假设品牌竞争足够激烈，高级产品的加价百分比才会比基本产品高。汽车市场中基础产品和优质产品定价的经验证据与有限的信息模型一致，而与其他两种模型不一致。

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