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首页> 外文期刊>The Review of Economic Studies >Media Bias and Influence: Evidence from Newspaper Endorsements
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Media Bias and Influence: Evidence from Newspaper Endorsements

机译：媒体的偏见和影响：报纸代言的证据

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This paper investigates the relationship between media bias and the influence of the media on voting in the context of newspaper endorsements. We first develop a simple econometric model in which voters choose candidates under uncertainty and rely on endorsements from better informed sources. Newspapers are potentially biased in favour of one of the candidates and voters thus rationally account for the credibility of any endorsements. Our primary empirical finding is that endorsements are influential in the sense that voters are more likely to support the recommended candidate after publication of the endorsement. The degree of this influence, however, depends upon the credibility of the endorsement. In this way, endorsements for the Democratic candidate from left-leaning newspapers are less influential than are endorsements from neutral or right-leaning newspapers and likewise for endorsements for the Republican. We also find that endorsements are more influential among moderate voters and those more likely to be exposed to the endorsement. In sum, these findings suggest that voters do rely on the media for information during campaigns but that the extent of this reliance depends upon the degree and direction of any bias.
机译：本文研究了报纸代言背景下媒体偏见与媒体对投票的影响之间的关系。我们首先建立一个简单的计量经济学模型，在该模型中，选民可以在不确定的情况下选择候选人，并依靠消息灵通的人士的支持。报纸可能会偏向于候选人和选民之一，因此会合理地说明任何背书的可信度。我们的主要实证研究结果是，背书具有影响力，即在背书发布后，选民更有可能支持推荐的候选人。但是，这种影响的程度取决于认可的可信度。这样，左倾报纸对民主党候选人的代言不及中立或右倾报纸对代言人的代言，对共和党代言也同样。我们还发现，背书在温和的选民中更有影响力，而那些人更容易受到背书。总而言之，这些发现表明选民在竞选期间确实依靠媒体获取信息，但是这种依赖的程度取决于任何偏见的程度和方向。

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