Michelin still top online brand, but the gap's narrowing: 7th annual online brand equity table shows Pirelli is fastest riser

Christopher Anthony

首页> 外文期刊>Tyres and Accessories >Michelin still top online brand, but the gap's narrowing: 7th annual online brand equity table shows Pirelli is fastest riser

【24h】

Michelin still top online brand, but the gap's narrowing: 7th annual online brand equity table shows Pirelli is fastest riser

机译：米其林仍然是顶级在线品牌，但差距正在缩小：第七届年度在线品牌资产表显示倍耐力是增长最快的品牌

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

THE FRENCH TYRE GIANT has done it again. As in all the previous online brand equity studies produced by Tyres & Accessories in collaboration with online brand research specialists Envisional, the 2011 data once again shows that Michelin has achieved the greatest degree of online prominence. What's different this year is that the margin has somewhat decreased compared with the identical study we produced in 2010.

机译：法国轮胎巨人再次做到了。正如Tires＆Accessories与在线品牌研究专家Envisional合作进行的所有先前的在线品牌资产研究一样，2011年的数据再次表明，米其林在在线领域的知名度最高。与2010年相同的研究相比，今年的利润率有所下降。

著录项

来源
《Tyres and Accessories》 |2011年第10期|共2页
作者
Christopher Anthony;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类橡胶工业;
关键词

相似文献

外文文献
中文文献
专利

1. Michelin still top online brand, but the gap's narrowing: 7th annual online brand equity table shows Pirelli is fastest riser [J] . Christopher Anthony Tyres and Accessories . 2011,第Octa期

机译：米其林仍然是顶级在线品牌，但差距正在缩小：第七届年度在线品牌资产表显示倍耐力是增长最快的品牌
2. Pirelli, Michelin Still Top of the Web: Dunlop makes strong gains in online brand sentiment [J] . Christopher Anthony Tyres and Accessories . 2006,第9期

机译：倍耐力（Pirelli），米其林（Michelin）仍然是网络之巅：邓禄普（Dunlop）在在线品牌情感方面取得了可喜的成就
3. Michelin and Pirelli Top Online Brands [J] . Clare Atkinson Tyres and Accessories . 2005,第10期

机译：米其林和倍耐力顶级在线品牌
4. A study on the impact of online brand community interaction model on brand loyalty — Focusing on the online automobile brand community [C] . Lee Jina, Chang I-Chun, Su Yong 2011 International Conference on E-Business and E-Government . 2011

机译：在线品牌社区互动模型对品牌忠诚度的影响研究—以在线汽车品牌社区为重点
5. Branded Online Communities: Brand Loyalty and Brand Perception. [D] . Groveunder, Mark Allen. 2017

机译：品牌在线社区：品牌忠诚度和品牌认知度。
6. Exploring the Differential Effects of Online Reviews on Films Box-Office Success: Source Identity and Brand Equity From an Integrated Perspective [O] . Kai Zhao, Xiaocong Yang, Xiaobo Tao, 2020

机译：探索在线评论对电影票房成功的不同影响：整合视角下的来源身份和品牌资产
7. The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency [O] . Lim Ying San 2016

机译：网络空间中品牌信任，品牌协会，品牌忠诚度和品牌资产的影响：在线购买频率的调节效应

Michelin still top online brand, but the gap's narrowing: 7th annual online brand equity table shows Pirelli is fastest riser

摘要

著录项

相似文献

相关主题

期刊订阅