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Making a Business Case for Intelligent Transport Systems: A Holistic Business Model Framework

机译:制定智能运输系统的业务案例:整体业务模型框架

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摘要

Intelligent transport systems (ITS) are technologies, applications and systems for accident warnings, reduction of driving workload, congestion avoidance and traffic management. The infrastructure also opens up opportunities for new digital services to users and for new ways of managing and maintaining transport infrastructure. Despite the significant potential benefits identified by previous research since the 1980s, the market for ITS has so far failed to take off, and a robust business case for the full-scale development of ITS remains absent. This is important because the potential benefits of ITS can only be realized if the technologies and services are widely used. Today, many ITS are still too expensive to purchase and install, often requiring substantial upfront investment, but the returns could take many years to materialize. This paper will provide a systematic overview of previous research on ITS and propose a holistic business model framework to help make a business case. This is still a rapidly evolving area, and a new research agenda will be discussed.
机译:智能交通系统(ITS)是用于事故预警,减少驾驶工作量,避免拥堵和交通管理的技术,应用程序和系统。基础设施还为用户提供新的数字服务以及管理和维护运输基础设施的新方式提供了机会。尽管自1980年代以来以前的研究发现了巨大的潜在收益,但ITS市场迄今未能起步,并且仍然缺乏针对ITS进行全面开发的强大业务案例。这很重要,因为只有在广泛使用技术和服务的情况下,才能实现ITS的潜在利益。如今,许多ITS的购买和安装成本仍然很高,通常需要大量的前期投资,但要实现回报可能需要很多年。本文将提供对ITS先前研究的系统概述,并提出一个整体的业务模型框架来帮助制定业务案例。这仍然是一个快速发展的领域,将讨论新的研究议程。

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