Vertical differentiation of cassava marketing channels in Africa.

Enete A. A.

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Vertical differentiation of cassava marketing channels in Africa.

机译：非洲木薯营销渠道的纵向差异。

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This paper identifies factors that drive the vertical differentiation of cassava marketing channels. The paper is based on primary data collected within the framework of the Collaborative Study of Cassava in Africa. High population density, good market access conditions, availability of mechanized cassava processing technology and cassava price information stimulate the vertical differentiation of the marketing channels.

机译：本文确定了驱动木薯营销渠道垂直分化的因素。本文基于在非洲木薯合作研究框架内收集的主要数据。高人口密度，良好的市场准入条件，机械化木薯加工技术的可获得性和木薯价格信息刺激了营销渠道的纵向分化。

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《Tropicultura》 |2008年第4期|共5页
作者
Enete A. A.;
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原文格式 PDF
正文语种 eng
中图分类农业科学;
关键词
cassava; marketing channels; Manihot esculenta; Africa;

机译：木薯;营销渠道;Manihot esculenta;非洲;

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1. Vertical differentiation of cassava marketing channels in Africa. [J] . Enete A. A. Tropicultura . 2008,第4期

机译：非洲木薯营销渠道的纵向差异。
2. Determinants of farmer participation in direct marketing channels: A case study for cassava in the Oyo State of Nigeria [J] . Emmanuel Donkor, Stephen Onakuse, Joe Bogue, Spanish Journal of Agricultural Research . 2018,第2期

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3. Selling vertically differentiated products under one channel or two? A quality segmentation model for differentiated distribution channels [J] . Junwu Chai, Wei Yan, Youwei Li, Journal of the Operational Research Society . 2020,第8期

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4. The Role of Targeted Advertising with Vertical Differentiation on Direct Sales Channel Versus Distribution Channel [C] . Jiang ZHAO, Dan WU International Conference on Fuzzy Systems and Data Mining . 2018

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5. The role of cassava in smallholder maize marketing in Zambia and Mozambique. [D] . Nielson, Hunter H. 2009

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7. Applying Marketing Channel Theory to Food Marketing in Developing Countries: Vertical Disintegration Model for Horticultural Marketing Channels in Kenya [O] . Tjalling Dijkstra, Matthew Meulenberg, Aad Van Tilburg 2015

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Vertical differentiation of cassava marketing channels in Africa.

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