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Motivating the motivators: Lessons learned from the design and evaluation of a social persuasion system

机译:激励动机:从社会说服系统的设计和评估中学到的经验教训

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This paper presents the lessons learned in designing and evaluating a social persuasion system. This social persuasion system, called the Playful Bottle, consists of a mobile phone attached to an everyday drinking mug, and motivates office workers to drink healthy quantities of water. This study discusses the results of a 10-week quantitative user study and qualitative focus group interviews. We describe how users interacted with one other through the system's care-giving and care-receiving interface and how the system's social effect influenced drinking behaviors. Based on our findings, we offer lessons learned on how to design an effective social persuasion system. The important lessons leaned in our finding: Motivate the motivator, reduce pressure and lessen the feeling of deprivation, and combine positive with negative reinforcements.
机译:本文介绍了在设计和评估社会说服系统方面的经验教训。这种社会说服系统被称为“嬉戏瓶”,它由连接在日常饮用杯上的手机组成,并激励上班族饮用健康量的水。本研究讨论了为期10周的定量用户研究和定性焦点小组访谈的结果。我们描述了用户如何通过系统的护理和接受界面进行交互,以及系统的社会效应如何影响饮酒行为。根据我们的发现,我们提供了有关如何设计有效的社会说服系统的经验教训。我们发现了重要的经验教训:激励动机,减轻压力和减轻被剥夺的感觉,并将积极与消极的强化相结合。

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