Consumers understand IP is THE KEY TO INNOVATION

Don Rosenberg

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Consumers understand IP is THE KEY TO INNOVATION

机译：消费者了解知识产权是创新的关键

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The state of innovation in our global economy is strong. For now. Around the world, everyone loves and praises innovation. Corporations and governments, marketers and educators, promote it as the key to survival and prosperity. For consumers, it is the catalyst for individual product purchases that in total add up to swings in the gross domestic product of one economy or another. It is the key ingredient driving the following questions: is this product or service new-and-improved enough to make my life better or easier? Is it superior to rival products or services? Is it worth more of my money?

机译：我们全球经济的创新状况很强。目前。在世界各地，每个人都喜欢并赞扬创新。公司和政府，营销人员和教育者将其作为生存和繁荣的关键。对于消费者而言，这是单个产品购买的催化剂，总的来说，一个或另一个经济体的国内生产总值（GDP）波动。这是引发以下问题的关键因素：该产品或服务是否经过新的改进，足以使我的生活更好或更轻松？它优于竞争对手的产品或服务吗？它值得我花更多的钱吗？

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《WIPO Magazine》 |2014年第6期|共3页
作者
Don Rosenberg;
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中图分类工业技术现状与发展;
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1. Consumers understand IP is THE KEY TO INNOVATION [J] . Don Rosenberg WIPO Magazine . 2014,第6期

机译：消费者了解知识产权是创新的关键
2. Conceptualising Inclusive Innovation: Modifying Systems of Innovation Frameworks to Understand Diffusion of New Technology to Low-Income Consumers [J] . Christopher Foster, Richard Heeks The European journal of development research . 2013,第3期

机译：包容性创新的概念化：修改创新框架系统以了解新技术向低收入消费者的扩散
3. Consumer market trends that will create packaging opportunities are described by Mark Niemiec,principal of Global Packaging Innovations,in his keynote address at 3M Co's recent seminar. [J] . Plastics Business News . 2000,第1期

机译：全球包装创新公司负责人Mark Niemiec在3M Co最近的研讨会上的主题演讲中描述了将创造包装机会的消费市场趋势。
4. The Gerald Desmond Bridge Replacement Envision™: Using Key Project Innovations to Understand the Envision™ Framework [C] . Josh Mattheis, Mike Iswalt, Josue Enriquez, International conference on cold regions engineering . 2014

机译：Gerald Desmond Bridge Replacement Envision™：使用关键项目创新来理解Envision™框架
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6. Using diffusion of innovation theory to understand the factors impacting patient acceptance and use of consumer e-health innovations: a case study in a primary care clinic [O] . Xiaojun Zhang, Ping Yu, Jun Yan, 2015

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Consumers understand IP is THE KEY TO INNOVATION

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