IP Education - what next?A VIEW FROM THE SOUTHERN CONE

Maximiliano Marzetti

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IP Education - what next?A VIEW FROM THE SOUTHERN CONE

机译：知识产权教育-下一步是什么？

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In much of the world, IP education has focused almost exclusively on IP law. Graduate programs in IP are predominantly Master of Laws (LLM) courses targeting lawyers, reflecting the word of the day: "protection". Placing primary emphasis on IP protection, however, has sparked much debate around the world, fuelling diverging North-South perspectives.2 A more holistic emphasis that encompasses the business aspects of IP underlining the opportunities it offers in terms of new jobs, wealth creation and economic growth, promises a more constructive and fruitful way forward. After all, IP rights are tools to enable the entrepreneurship of ideas.There is nothing inherently wrong with designing a purely IP-focused curriculum centered on the protection of valuable intangible assets which, because of their economic nature (as non-rival and non-excludable goods), require a legal shield against free-riding to ensure there are incentives to create and innovate. We need the protection that IP rights afford in order for businesses to thrive. But IP is about more than simply acquiring legal monopolies; it is also about harnessing innovation and creativity to create wealth. Successful, IP-based companies make profits, create jobs, pay taxes and fuel regional economic development. If we are to exploit the commercial potential of IP and to nurture a growing number of successful IP-based companies, we need economics-literate lawyers and IP-conscious managers.

机译：在世界许多地方，知识产权教育几乎完全集中在知识产权法上。知识产权的研究生课程主要是针对律师的法律硕士（LLM）课程，反映了当今的词汇：“保护”。但是，把重点放在知识产权保护上已经引起了全世界的广泛争论，加剧了南北观点的分歧。2更加全面地强调了知识产权的商业方面，强调了知识产权在新工作，创造财富和创造机会方面的机遇。经济增长有望带来更富有建设性和成果的道路。毕竟，知识产权是使思想成为企业家的工具。设计纯粹以知识产权为中心的课程，以保护有价值的无形资产为中心，这没有错，因为无形资产的经济性质（非竞争性和非竞争性）专有商品），要求对搭便车采取法律保护措施，以确保有创造和创新的动力。我们需要知识产权提供的保护，以使企业蓬勃发展。但是，知识产权不仅仅在于获得法律垄断。它还涉及利用创新和创造力创造财富。成功的，基于IP的公司获利，创造就业，缴税并推动地区经济发展。如果我们要利用知识产权的商业潜力并培养越来越多的成功的基于IP的公司，我们需要具有经济学知识的律师和对IP敏感的经理。

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《WIPO Magazine》 |2011年第5期|共3页
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Maximiliano Marzetti;
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机译：知识产权教育-下一步是什么？
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7. INTRODUCTION After fourteen years of pioneering systematic work spanning from 1996 to 2010, carried out in the territory of Santa Catarina State, SC, within the Brazilian Southern region, framed in the socalled Atlantic Slope of the Southern Cone of South America (Agudo-Padrón, 2008a), a basic list of continental (land and freshwater) and marine mollusc species was compiled. Besides constant interactions and consultations with numerous national and international specialists, such a list was mostly based on available literature and/or analyses of voucher specimens deposited in collections belonging to research centers or environmental education institutes. To date (up to the first semester of 2010), this list comprises a total of 878 taxa (species and subspecies, including 695 marine and 183 continental forms), and these numbers are likely to increase as field surveys ensue. In the present study, results obtained from the author’s active participation in three recent regional field sampling expeditions dealing with marine and continental mollusc taxa, are reported. I. Official State program for listing and control of invasive exotic species Starting from November 2009, and for the first time in the history of Santa Catarina State, the presence of invasive allochthonous mollusc species in Santa Catarina State was studied and discussed through the organisation of seminars by the Official Foundation for the Environment of the State of Santa Catarina (Fundação do Meio Ambiente – FATMA) jointly with the Hórus Institute for Development and Environmental Conservation (Instituto Hórus de Desenvolvimento e Conservação Ambiental), with the main goal to compile the Official State List of Species. To date, the occurrence of a total of twenty allochthonous (exotic) forms of mollusc species has been confirmed, 14 Gastropoda and 6 Bivalvia namely, 11 terrestrial gastropods, 5 freshwater taxa (3 gastropods and 2 bivalves) and 4 marine bivalves. Taking into account the contributions of Agudo Bleicker (2006a), Agudo-Padrón (2008b) and Agudo-Padrón Lenhard (2010), the slug Pallifera sp. - the taxonomic determination of which is still in process (Thomé et al., 2006) - was included within such a list. Of these twenty Mollusca and environmental conservation in Santa Catarina State (SC, Southern Brazil): current situation [O] . A. Ignacio Agudo-Padrón 2011

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IP Education - what next?A VIEW FROM THE SOUTHERN CONE

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