Making movies has always been a complex, innovative and creative undertaking. From its beginnings in the late 19th century, the movie industry has morphed, adapted and grown in line with technological possibilities. Today, this multibillion dollar global industry and those who work in it face new challenges as the transition to digital progresses. Digital technologies are overturning established ways of producing creative content and of delivering it to audiences around the world. While this means we have greater choice in terms of when, where and how we view these creative works, it also presents risks and opportunities for those making movie magic. In July 2011, WIPO invited Spanish film star Javier Bardem, Indian film producer and director Bobby Bedi, Egyptian movie icon and film producer Esaad Younis and British film producer lain Smith, to share their views on the challenges facing what the German philosopher Hegel described as the "seventh art."
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