What price might an auto maker pay for a slim, stylish, comfortable front-row bucket seat that affords back-seat passengers an extra 2 ins. (5 cm) of legroom? Johnson Controls Inc. recently displayed its new Slim Seat design concept at the North American International Auto Show, and a company executive says the new seat carries a cost premium of between USD8 and USD10, yet weighs no more than a conventional automotive seat. To keep costs down, the Slim Seat consists of a standard lower cushion and steel frame, riding on a conventional steel track, David Kingston, executive director-complete seat product and business development for JCI, says.
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