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首页> 外文期刊>Ward s auto world >Almost Ready for Prime Time: Terrestrial radio begins USD200 million ad campaign to prod HD acceptance
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Almost Ready for Prime Time: Terrestrial radio begins USD200 million ad campaign to prod HD acceptance

机译：黄金时段几乎准备就绪：地面广播电台开始进行2亿美元的广告宣传，以推广高清技术

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摘要

High-definition digital radio may sound like an obscure technical term, but it is likely to be a household name by the end of the year, or at least as familiar as its cousin, high-definition television. So-called "terrestrial radio" (as opposed to satellite radio) is cranking up a USD200 million advertising blitz aimed at speeding acceptance of HD radio technology among consumers, and among auto makers, because they make the products where people listen most. BMW AG was the first OEM to offer HD radio as a factory option on its '06 7-Series, but eight more auto makers are expected to offer the technology on 36 models over the next several years. HD radio is a USD500 option on a BMW, where it now is available on the 6-Series and 5-Series as well.
机译：高清数字广播听起来像是一个晦涩的技术术语，但到今年年底可能会成为家喻户晓的名字，或者至少与其堂兄高清电视一样熟悉。所谓的“地面广播”（与卫星广播相反）正在掀起2亿美元的广告大战，旨在加快消费者和汽车制造商对高清广播技术的接受，因为他们制造了人们听得最多的产品。宝马公司是首家在其06年7系上提供高清收音机作为工厂选件的OEM，但预计未来八年还将有8家汽车制造商在36种车型上提供该技术。高清收音机在宝马上是500美元的选件，现在在6系和5系上也可用。

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