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NEW WHEELS Ready to Duel - Lexus IS hopes to steal away 3-Series' share

机译：准备好进行决斗的新车轮-雷克萨斯IS希望偷走3系的份额

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Compared with the LS and ES, the IS has never been much of a performer for Toyota Motor Corp.'s Lexus luxury division. The entry sport sedan at its peak sold 22,486 units (2001) and this year is dying a slows painful death, with just 2,617 units moved in the first six months. Next to the mighty BMW 3-Series, which tallied 48,953 units in the same period, the IS has been a dud. Still, company officials say it brought a younger demographic into the brand, with an average buyer age of 29. Now, with the '06 IS poised to launch in October, Lexus says it expects a whopping 600% annual sales hike. That expectation at first appears to be an exaggeration, but this is the same company that called for quadrupling sales of its perennially underperforming GS midsize sport sedan - and is meeting that target. Lexus has its work cut out. Just as there is an all-new IS, there is a new 3-Series, which by almost all reviews is a stellar offering, unlikely to cede its place at the top of the lower luxury segment anytime soon.
机译：与LS和ES相比，IS在丰田汽车公司雷克萨斯（Lexus）的豪华车部门中从来没有表现出色。入门级运动型轿车在其巅峰时期售出了22,486辆（2001年），而今年正以缓慢的痛苦死亡，前六个月仅售出2,617辆。除了强大的宝马3系（同期内可售48,953辆）之外，IS还是很笨拙。公司官员仍然说，它给这个品牌带来了一个更年轻的人​​群，平均购买者年龄为29岁。现在，随着06 IS计划于10月推出，雷克萨斯表示，预计年销售额将大幅增长600％。最初的期望似乎有些夸张，但这家公司要求将其长期不佳的GS中型运动轿车的销售翻两番，并且正在实现这一目标。雷克萨斯的工作已经完成。就像有全新的IS一样，还有一个新的3-Series，从几乎所有评论来看，它都是一款出色的产品，不太可能在不久的将来让其在低端豪华车市场中脱颖而出。

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