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The Road to Recovery - Improving Mercedes-Benz's flagging quality is a top priority for new DaimlerChrysler CEO Dieter Zetsche. The company already is making progress

机译:复苏之路-戴姆勒·克莱斯勒(DaimlerChrysler)新任首席执行官Dieter Zetsche认为,提高梅赛德斯·奔驰的低劣质量是当务之急。公司已经在进步

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Acceptance is the first step on the road to recovery. And that is the path Mercedes-Benz recently has been following, as it tries to rebuild its once-vaunted reputation for quality and starts to see positive results from its efforts. It obviously is a top priority for Incoming DaimlerChrysler AG CEO Dieter Zetsche, who also took over the top job at Mercedes on Sept. 1. The company already has been making progress. Nevertheless, acceptance came slowly at the German auto maker, which dropped to 26th in the 2003 J.D. Power and Associates' Initial Quality Survey (IQS) and which found itself near the bottom rung in long-term reliability surveys. The poor ranking reflected what many saw as a slow deterioration from 1994, when Mercedes was the most reliable marque -a downward spiral punctuated by complaints, recalls, the failure of the A-Ckss in 1998 to pass the European "moose test" for handling, and a growing case of electronics gone amok. Sales were declining in lockstep, and parent DaimlerChrysler finally said enough is enough. The 3-pointed star was tarnished and buffing its image became priority No.l.
机译:接受是复苏之路的第一步。这就是梅赛德斯-奔驰最近一直遵循的道路,因为它试图重新树立曾经一向吹嘘的质量声誉,并开始从其努力中看到积极的成果。显然,这是戴姆勒·克莱斯勒公司(DaimlerChrysler AG)首席执行官Dieter Zetsche的当务之急,他于9月1日接任了梅赛德斯的最高职位。该公司已经取得了进展。尽管如此,这家德国汽车制造商的接受度还是很缓慢的。在2003年J.D. Power and Associates的初始质量调查(IQS)中,该汽车制造商的排名下降到了第26位,并且在长期可靠性调查中发现自己处于最底层。糟糕的排名反映出许多人认为自1994年起奔驰便是最可靠的品牌,而这种情况正在缓慢恶化-投诉,回忆,1998年A-Ckss未能通过欧洲“驼鹿测试”来处理时,螺旋式下降,并且越来越多的电子产品变得无用。销售量同步下降,父母戴姆勒·克莱斯勒(DaimlerChrysler)最终表示足够了。三角星失去光泽,使其图像变亮成为第一要务。

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