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Perceptions of Oral Health in Appalachian Kentucky: Implications for Message Design

机译:阿巴拉契亚肯塔基州口腔健康的认知:对消息设计的启示。

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摘要

We conducted three studies to investigate Appalachian college students' perceptions and behavior concerning oral health for the purpose of identifying salient factors to consider in designing persuasive messages to promote oral health. In Study 1, we conducted seven focus groups with 67 college students at a state university in Appalachian Kentucky. Using thematic analysis, we found that students based their oral health behavior on the perception that people living in Appalachia have poor oral health and that students denied, confirmed, reframed, or fulfilled this "misconception." In Study 2, quantitative results from a representative survey of students (N = 587) at the same university indicated that the barriers to enacting good oral health behavior were primarily logistical in nature, whereas the facilitators of good oral health behavior were largely social. In Study 3, results from dental screenings (N = 364) of students at the university demonstrated that about one in five students presented with active, visible decay. We discuss how these results inform our understanding of oral health behavior in Appalachia and the implications of these results for designing messages to promote oral health in the region.
机译:我们进行了三项研究,旨在调查阿巴拉契亚大学生对口腔健康的看法和行为,以找出在设计有说服力的信息以促进口腔健康时要考虑的主要因素。在研究1中,我们与肯塔基州阿巴拉契亚州立州立大学的67名大学生进行了七个焦点小组讨论。通过主题分析,我们发现学生的口腔健康行为是基于这样的看法,即生活在阿巴拉契亚的人们口腔健康状况较差,并且学生否认,证实,改组或实现了这种“误解”。在研究2中,对同一所大学的学生进行的一项代表性调查(N = 587)的定量结果表明,实施良好的口腔健康行为的障碍主要是后勤性质的,而良好的口腔健康行为的促进者则在很大程度上是社会因素。在研究3中,该大学对学生进行的牙科检查(N = 364)的结果表明,大约五分之一的学生表现出活跃的可见衰变。我们将讨论这些结果如何帮助我们了解阿巴拉契亚州的口腔健康行为,以及这些结果对设计信息以促进该地区口腔健康的意义。

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