The directors need to consider whether a fiscal strategy is enough to take Castlebridge successfully into the future - or whether they also need a people strategy

Gill Corkindale

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The directors need to consider whether a fiscal strategy is enough to take Castlebridge successfully into the future - or whether they also need a people strategy

机译：董事需要考虑财务战略是否足以将Castlebridge成功带入未来-或是否还需要人员战略

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MARY CRANE has an excellent strategic plan:The company will be headquartered in London,production based in low-cost regions of China and eastern Europe,and goods sold through a network of retail outlets around the world.A revamped brand,plus higher margins and a global reach,should ensure that Castlebridge remains competitive in the cutthroat luxury goods market.

机译：玛丽·克兰（MARY CRANE）有一个出色的战略计划：该公司的总部将设在伦敦，生产基地位于中国和东欧的低成本地区，并通过世界各地的零售网点销售商品。品牌经过改组，利润率更高，在全球范围内，应确保Castlebridge在残酷的奢侈品市场上保持竞争力。

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《Harvard Business Review》 |2007年第11期|共1页
作者
Gill Corkindale;
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正文语种 eng
中图分类贸易经济;
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The directors need to consider whether a fiscal strategy is enough to take Castlebridge successfully into the future - or whether they also need a people strategy

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