Advertising Is an Art— and a Science

Adi Ignatius

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Advertising Is an Art— and a Science

机译：广告是一门艺术，也是一门科学

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William Bembach, one of the giants of American advertising in the 1960s and 1970s (the period-piece TV show Mad Men often refers to him), famously said of his profession, "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

机译：威廉·本巴赫（William Bembach）是1960年代和1970年代美国广告业的巨人之一（那段时期的电视节目《狂人》经常指代他），他以其职业着称：“广告从根本上说服力，而说服力恰恰不是一门科学，而是一门艺术。”

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《Harvard Business Review》 |2013年第3期|共1页
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Adi Ignatius;
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1. Educational Advertising Ontology: A Domain-Dependent Ontology for Semantic Advertising Networks | Science Publications [J] . Lilac A.E. Al-Safadi, Nadeen A.O. Al-Abdullatif Journal of computer sciences . 2010,第10期

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3. Advertising Is an Art— and a Science [J] . Adi Ignatius Harvard Business Review . 2013,第3期

机译：广告是一门艺术，也是一门科学
4. The Integration of Ink Art and Modern Advertising Design-Analysis of the Effect of Ink Dots in Advertising Design in the Teaching of Art History [C] . Jing Wang International Conference on Education, Management, Information and Management Society . 2018

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5. A survey of the attitudes of advertising educators toward the teaching of advertising ethics in schools and departments of journalism. [D] . Ellerbach, John Raphael. 1988

机译：广告学校对新闻学学校和新闻系的广告伦理教学态度的调查。
6. Tobacco advertising and the art and science of persuasion [O] . 2003

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7. Marketing in the Soviet Union. By Thomas V. Greer. New York, Washington, London: Praeger Publishers, 1973. xi, 189 pp. $15.00. - Advertising And Socialism: The Nature And Extent Of Consumer Advertising In The Soviet Union, Poland, Hungary And Yugoslavia. By Philip Hanson. White Plains, N.Y.: International Arts and Sciences Press, 1974. x, 171 pp. $15.00. [O] . William Moskoff 1975

机译：苏联营销。通过托马斯v.1格里尔。纽约，华盛顿州，伦敦：PRAEGER出版商，1973年。XI，189 PP。$ 15.00。 - 广告和社会主义：苏联，波兰，匈牙利和南斯拉夫的消费广告的性质和程度。菲利普汉森。白色平原，N.Y .:国际艺术与科学出版社，1974年。X，171 PP。$ 15.00。
8. Ageing Today: A New Challenge for Tomorrow. State of the art of the European Project CHANGE (Care of Health Advertising New Goals for Elderly people). (Invecchiare oggi: una nuova sfida per il domani. Stato dell'arte del Progetto europeo CHANGE (Care of Health Advertising New Goals for Elderly people)) [R] . Giustini, M., Longo, E., Beggiato, M., 2009

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Advertising Is an Art— and a Science

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