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首页> 外文期刊>Turkish Journal of Agriculture & Forestry >Analysis of the marketing structure of the dairy industry in the Trakya region and the determination of emerging issues with multidimensional scaling
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Analysis of the marketing structure of the dairy industry in the Trakya region and the determination of emerging issues with multidimensional scaling

机译：Trakya地区乳制品行业的营销结构分析和多维尺度确定的新兴问题的确定

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The purpose of this paper is to examine the marketing structure of milk processors, factors influencing production and problems faced by firms following recent economic conditions in the Trakya region. Dairy cattle production is more developed in the research area than in other regions. In addition, the region has played an important role with its high milk processing capacity. The research results indicate that the dairy industry has important problems, such as an insufficient and low quality milksupply, and poor hygiene and marketing. In particular, a large number of small-and medium-sized milk processors face extensive hygiene and marketing problems. The other problems in the milk sector are an insufficient cold chain, high production costs and bureaucracy. Although firms do not regard the absence of a cold chain as an important factor, it is a major problem and obstacle to the improvement of the milk sector. Factors affecting production and dairy firms were analyzed by the multidimensional scaling (MDS) method. The MDS analysis results indicate that total market demand and dairy product prices are major factors affecting production decisions. Another MDS result reveals that the dairy industry faces two serious problems: milk quality and marketing.
机译：本文的目的是研究牛奶加工商的营销结构，影响产量的因素以及在特拉基亚地区最近的经济形势下企业面临的问题。研究区域的奶牛生产比其他地区更加发达。此外，该地区以其高牛奶加工能力发挥了重要作用。研究结果表明，乳业存在重要问题，如牛奶供应不足和质量低劣，卫生和销售状况差。特别是，许多中小型牛奶加工商面临着广泛的卫生和销售问题。牛奶行业的其他问题是冷链不足，生产成本高和官僚主义。尽管企业并不认为缺乏冷链是一个重要因素，但这是一个主要问题，也是改善牛奶行业的障碍。通过多维标度（MDS）方法分析了影响生产和乳品公司的因素。 MDS分析结果表明，市场总需求和乳制品价格是影响生产决策的主要因素。 MDS的另一项结果表明，乳制品行业面临两个严重问题：牛奶质量和销售。

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